Open ChatGPT right now and ask "best chiropractor near me who specializes in sports injuries." Watch what happens.
It doesn't just spit out names. It tells you why each business is good. "Known for quick appointment availability." "Patients mention effective treatment for chronic back pain." "Specializes in athletes and weekend warriors."
Where's that coming from? Your Google Business Profile reviews.
Every review someone leaves is training AI what you're good at. When patients say "Dr. Smith fixed my sciatica in three visits," AI learns you're effective with sciatica. When they complain "always running 30 minutes late," AI learns that too.
Your GBP isn't just for local SEO anymore. It's the dataset AI uses to decide if you're worth recommending.
AI doesn't just look at your star rating. It reads the words in every review and extracts patterns.
Ask Perplexity "best med spa in Dallas for Botox" and it'll say things like "customers praise natural-looking results" or "known for minimal wait times." Those phrases came directly from review text.
Here's what AI is scanning for:
This is why generic reviews don't help. "Great service!" tells AI nothing. "Dr. Johnson explained my X-rays in detail and gave me exercises that actually helped my shoulder mobility" teaches AI you're thorough, educational, and effective with shoulder issues.
If you're a realtor who focuses on first-time homebuyers, you want reviews that mention that exact scenario.
"Sarah helped us buy our first home and explained every step" is gold. It tells AI you serve first-time buyers and you're patient with newbies.
When someone asks ChatGPT "realtor for first-time homebuyer in Phoenix," guess whose name comes up? The one with 15 reviews mentioning "first home" or "first-time buyer."
Your ideal customer has a specific problem. They're not searching for "chiropractor." They're searching for "chiropractor for headaches that won't go away."
Reviews that say "I had migraines three times a week, now I rarely get them" are training AI that you solve migraine problems. The more reviews mention specific conditions, the more AI connects you to those searches.
Twenty reviews from 2019 and nothing since? AI assumes you're either not busy or not delivering anymore.
Steady reviews every month signal you're active, in-demand, and consistently good. AI favors businesses with recent positive feedback over businesses that peaked years ago.
Every business gets bad reviews. AI knows this.
What matters is how you respond. A defensive "that's not true" makes you look difficult. A response like "I'm sorry we didn't meet expectations. I'd love the chance to make this right-please call me directly at [number]" shows professionalism.
AI picks up on tone. Businesses that respond calmly and offer solutions get recommended over businesses that argue or ignore complaints.
Read your last 20 reviews. What words keep showing up? What services get mentioned most? What problems do customers say you solved?
If you're a fitness studio and half your reviews mention "small class sizes" or "personalized attention," that's your differentiator. Lean into it.
If you're an insurance agent and reviews keep saying "explains everything in plain English," that's your positioning. You're the agent who makes insurance make sense.
Stop sending generic "leave us a review" texts. Give your customers a gentle nudge toward useful reviews.
Instead of "Can you leave us a Google review?" try:
"Hey! So glad we could help with [specific thing you did]. If you have 60 seconds, a quick Google review mentioning what brought you in and how it went would really help other people know we can help with that issue."
You're not telling them what to say. You're reminding them to include the context that helps AI connect you to similar problems.
You need fresh reviews every month. Not 50 one month and zero for six months. Consistent.
Build it into your process. After a successful project, appointment, or delivery, that's your moment. Send a simple text or email asking for feedback.
Make it easy. Include the direct link to your GBP review page. Don't make customers hunt for it.
Even the good ones. Especially the bad ones.
A simple "Thanks for trusting us with your [problem]! Glad we could help" shows AI you're engaged and active. It signals you're not a ghost business coasting on old reputation.
For negative reviews, acknowledge the issue and offer a path forward. AI notices businesses that handle criticism professionally.
If you're a dentist who offers sedation dentistry, you want reviews that mention "dental anxiety" or "sedation option." Those keywords teach AI what problems you solve.
If you're a med spa offering CoolSculpting, you want reviews mentioning "non-invasive fat reduction" or "no downtime." That's how AI learns to recommend you when someone asks about body contouring without surgery.
You can't force this, but you can remind happy clients: "If you mention what brought you in and how we helped, it really helps other people know we handle that specific concern."
People aren't Googling and clicking through 10 websites anymore. They're asking ChatGPT, Perplexity, or Meta AI "who should I go to for [problem]?"
AI reads your reviews, extracts what you're known for, and decides if you're worth mentioning. Your GBP is now your AI training dataset.
Businesses with detailed, recent, problem-specific reviews get recommended. Businesses with generic five-stars from 2020 get skipped.
The best part? You don't need to game the system. You just need to consistently ask happy customers to share what you helped them with. Let AI learn from real feedback.
Start today. Check your reviews. See what AI is learning about you. Then build a simple system to keep fresh, specific feedback flowing every month.
That's how you become the business AI recommends when your ideal customer asks for help.
AI tools read the text of your reviews to extract patterns about your specialties, services, and problem-solving abilities. When users ask for recommendations, AI uses this information to explain why your business is good at specific things, not just list your name and star rating.
Reviews that mention specific services, describe particular problems you solved, and use detailed language are most valuable. Generic reviews like 'Great service!' teach AI nothing, while 'Dr. Johnson fixed my chronic shoulder pain with targeted exercises' tells AI exactly what problems you solve.
Consistency matters more than volume—you need fresh reviews every month rather than bursts of activity followed by silence. AI favors businesses with recent, steady feedback over those with many old reviews, as it signals you're currently active and consistently delivering quality.
Negative reviews themselves aren't the main issue—how you respond to them is what matters. AI recognizes that all businesses get complaints, but it favors businesses that respond professionally and offer solutions over those that argue, act defensively, or ignore feedback.
Instead of generic requests, remind customers to include context about their specific problem and how you helped. For example: 'If you have 60 seconds, a quick Google review mentioning what brought you in and how it went would really help others know we can help with that issue.'
Ai Is How People Find Businesses Now. We Make Sure They Find You.
Modern Humans helps local businesses get discovered by AI assistants like ChatGPT, Google AI, and Perplexity.
Franklin, Tennessee
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