Open ChatGPT right now. Ask it to recommend a specific product in your category—"best organic face serum for dry skin" or "top-rated baby carrier for hiking."
Notice what happens. AI gives detailed recommendations. Brand names. Specific products. Sometimes it even explains why those products are good for that use case.
Now ask yourself: Did my product show up?
If the answer is no, the problem isn't your product. It's that AI can't parse your product page. To AI, your beautifully designed page with stunning photography and sleek layouts looks like a blank wall.
Here's what's actually happening—and how to fix it.
AI assistants don't browse like humans. They can't appreciate your brand aesthetic or scroll through image carousels. They read text. Specifically, they read structured text they can understand and cite.
These five common eCommerce patterns make your products invisible:
Your product benefits are in a beautifully branded graphic. Your specifications live in an infographic. Your ingredients are photographed on the packaging.
AI can't read any of it.
When ChatGPT or Perplexity scans your page, images are just placeholders. The alt text might give a hint, but that's not enough to understand what your product does or who it's for.
The fix: Put your key product information in actual HTML text on the page. Product benefits, specifications, ingredients, use cases—all of it needs to exist as readable text, not just images.
Keep your beautiful graphics. Just duplicate that information in text form somewhere on the page. A "Product Details" section with bullet points works perfectly.
Your product description reads like poetry. It's evocative. It captures your brand voice. It makes human shoppers feel something.
But it never actually says what the product is or what it does.
"Elevate your daily ritual with our signature blend of nature's finest botanicals" doesn't tell AI this is a face serum for reducing fine lines. AI needs literal, specific language to understand and recommend your product.
The fix: Lead with clarity, then add personality. Start your product description with straightforward language about what the product is, what it does, and who it's for.
"This organic face serum reduces the appearance of fine lines and wrinkles using bakuchiol, a natural retinol alternative. Formulated for sensitive skin."
Now AI knows exactly what you're selling. Add your poetic brand voice after that foundation.
Your product page has tabs for Description, Ingredients, Specifications, Reviews. Clean design. Great user experience for humans.
But some AI tools can't reliably read content hidden in collapsed accordions or inactive tabs. They see the default visible content and move on.
The fix: Make critical information visible by default. You don't have to eliminate tabs entirely—just ensure your most important details (what it is, what it does, key specs) appear in the main visible content area.
Put ingredients, detailed specifications, and shipping info in tabs if you want. But your core product information needs to be immediately visible and readable.
Your product page looks complete to you. But AI reads code, and without structured data (schema markup), AI has to guess what information matters.
Is that number a price or a quantity? Is that text a product name or a category? What's the brand? What's in stock?
Structured data tells AI exactly what each piece of information represents.
The fix: Implement Product schema markup on all product pages. At minimum, include:
Most eCommerce platforms (Shopify, WooCommerce) have apps or plugins that add this automatically. If you're on a custom site, have your developer implement JSON-LD structured data.
Your product page lists features. Maybe some benefits. But it doesn't explain the specific situations where your product excels.
People don't ask AI "what are the features of Product X." They ask "what's the best protein powder for post-workout recovery" or "what baby carrier is good for plus-size parents."
If your page doesn't mention those use cases, AI won't connect your product to those queries.
The fix: Add a use cases or "ideal for" section to your product pages. Be specific:
This helps AI match your product to specific customer needs when making recommendations.
Here's what an AI-friendly product page structure looks like. You can adapt this to match your brand, but the core elements need to be present and visible:
Notice what's not on this list: lengthy brand storytelling, founder bios, or extensive company history. That content is valuable, but it doesn't help AI understand and recommend your specific product.
Put brand content on an About page. Keep product pages focused on the product.
Here's how to see if AI can actually read your product pages:
Pick one of your best-selling products. Copy the URL. Open ChatGPT and paste it in with a simple prompt: "What can you tell me about this product?"
See what comes back. Can AI describe what the product is? What it does? Who it's for? Key specifications?
If ChatGPT struggles to give you basic information that's clearly on your page, you've got a parsing problem.
Now try a competitor's product. Same test. If AI can describe their product better than yours, you know exactly why they're getting recommended instead of you.
Quick note: This isn't just about individual product pages. Your category and collection pages need similar treatment.
If someone asks AI "best organic skincare brands for sensitive skin," AI might land on a category page, not a product page. If that category page is just a grid of product images with no descriptive text, AI can't understand what it's looking at.
Add a short text description to category pages explaining what types of products are in that category and who they're for. Just 2-3 sentences makes a difference.
When AI can actually parse your product pages, three things change:
First, AI can recommend your products when people ask relevant questions. "Best [product type] for [specific use case]" queries now include you.
Second, AI can cite specific features or benefits when making recommendations. Instead of just listing your product name, AI explains why it's a good fit for what the person asked about.
Third, you show up for long-tail, specific queries you'd never rank for in traditional search. When someone asks "protein powder that doesn't upset stomach and mixes well with just water," AI can find that information on your product page if it's there in readable text.
This is product discovery without depending entirely on paid ads or hoping your SEO eventually kicks in.
You don't need to overhaul your entire catalog today. Start with your top 10-20 products. The ones that drive the most revenue or have the best margins.
Run each one through the ChatGPT test. Fix the ones AI can't parse. Add text where you only have images. Clarify vague descriptions. Add use cases. Implement structured data if you don't have it.
Then test again. See if AI can now understand and describe those products accurately.
That's your baseline. Once those products are AI-readable, expand to the rest of your catalog.
Right now, people are asking ChatGPT, Perplexity, and Meta AI what to buy. They're getting recommendations. Your product can be in those recommendations—but only if AI can actually read your product pages.
Make your products parseable, and you're findable. Stay image-heavy and vague, and you're invisible.
The opportunity is simple. Check if AI can find and understand your products at OnlineFinds.com.
AI likely can't parse your product page because critical information is embedded in images, hidden behind tabs, or written in vague brand language without clear descriptions. AI reads structured text, not images or collapsed content, so if your product details aren't in readable HTML text, AI sees your page as essentially blank.
Embedding key product information—like benefits, specifications, and ingredients—in images or infographics that AI cannot read. While these graphics look beautiful to human visitors, AI assistants can only process actual text on the page, making this information completely invisible to them.
No, you can keep your brand voice—just lead with clarity first. Start with straightforward language about what the product is, what it does, and who it's for, then add your creative, evocative brand messaging afterward.
Copy your product page URL, paste it into ChatGPT, and ask "What can you tell me about this product?" If AI struggles to describe basic information that's on your page, you have a parsing problem that needs fixing.
Structured data (schema markup) is code that tells AI exactly what each piece of information on your page represents—like which text is the price, product name, or availability. Without it, AI has to guess what information matters, which often results in your products being overlooked or misunderstood.
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Modern Humans helps local businesses get discovered by AI assistants like ChatGPT, Google AI, and Perplexity.
Franklin, Tennessee
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